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TAPS General Logo Licensing Policy

One of the many ways individuals chose to support the Tragedy Assistance Program for Survivors (TAPS) is by buying a product with the TAPS name and/or logo attached. By seeing the TAPS name and logo, customers may be assured that a portion of the proceeds from that product will directly benefit the friends and families of those who gave their lives in military service.

We at TAPS have developed a licensing program for those commercial ventures that seek to fund TAPS’ programming. The goal with the licensing program is to ensure that the TAPS name and image are used in a manner that is consistent with our mission of helping families heal after the loss of a loved one.

TAPS is committed to promoting its reputation through the sale of officially licensed products and encourages any organization that is interested in developing a TAPS-licensed product to contact our licensing team.


The TAPS name and logos, as shown below, have been registered with the US Patent and Trademark Office (USPTO) and are legally protected; any use or reproduction of these registered marks without TAPS’ express written permission is prohibited by law.

TAPS Circle and Letter Logo - small

TAPS seeks to control the use of its identifying marks, and will allow its name and logo to be used by a third party only after TAPS has entered into a valid licensing agreement with that party.

  • Only licensed vendors may place TAPS’ name and/or logo on their products, in accordance with the licensing agreement.
  • The licensing agreement will determine the exact way in which the TAPS’ name and logo may be used. Licensees are not permitted to use the TAPS name or logo in any other manner.
  • Each licensing agreement will determine the appropriate royalty or other consideration to be paid to TAPS for the use of the TAPS name and logo.
  • Only a designated licensing officer of TAPS with authority to enter into a licensing agreement with a third party may do so. No other employee or agent of TAPS has the authority to license the TAPS name or logo for any purpose, commercial or otherwise.
  • All items bearing the TAPS name and/or logo that are used for commercial purposes, i.e. anything that is not purchased by TAPS for its internal use or used as a give-away/promotional item or sold by TAPS, may only be manufactured after the manufacturer has entered into a valid licensing agreement with TAPS.
  • The TAPS licensing officer, or his /her agent, is responsible for implementing and interpreting these policies and for negotiating the terms of the licensing agreement.
  • The licensing agreement grants the licensee a limited, non-exclusive right to use the designated TAPS name and/or logo.
  • Royalty rates and fees for using the TAPS name and logo will vary by licensee.
  • TAPS may require the licensee to submit monthly or quarterly sales reports, or have the licensee submit to regular audits, at TAPS’ own discretion.
  • Licensees must furnish TAPS with a sample of picture of the product, its packaging and advertising to be licensed. TAPS’ approval of the use of its name and logo is required before any product may be sold.
  • The relationship between TAPS and the licensee is strictly limited. No licensee is, nor may a licensee claim to be an agent or partner of TAPS without TAPS’ express approval.
  • Licensee agrees to indemnify, defend and hold harmless TAPS from any claims, causes of action, costs, damage or expenses arising from production or sale of products carrying the TAPS name or logo. At the time of signing the agreement, the licensee must produce a certificate naming TAPS as additionally insured for up to $2 million, or more, as required by law.
  • Submission of a licensing application does not guarantee that a license will be granted. TAPS retains the right to approve and reject, at its sole discretion, all applications for a licensing agreement.


® - Registered in the U.S. Patent and Trademark Office

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