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Social Media Manager

Posting Date: October 16, 2024

Reports to: Vice President, Communications

 

DESCRIPTION

The social media manager oversees all social media accounts for the Tragedy Assistance Program for Survivors (TAPS). This role requires a strategic thinker who can manage multiple projects simultaneously and collaborate effectively with cross-functional departments to post content in a fast-paced social media environment.

 

RESPONSIBILITIES

  • Manage the editorial calendar and schedule social posts for all TAPS platforms to include Facebook, Instagram, Instagram Stories, LinkedIn, X, YouTube and TikTok.
  • Support cross-functional teams to integrate social media requests promoting the TAPS mission, capital campaigns, development needs, events, and programs and services. 
  • Craft engaging, heartfelt narratives in real time, showcasing the stories of all those grieving a death in the military or veteran community and honoring the legacies of their fallen heroes.
  • Capture live event moments through photos, videos, and live streams, including crafting compelling captions that resonate with the TAPS community.
  • Stay updated on emerging social media trends and tools and socialize best practices with the Communications team.
  • Monitor stakeholder tags and trending topics and determine ways to integrate into TAPS when appropriate.
  • Cull social media metrics to track performance and identify areas of improvement.
  • Understanding of key social media analytics tools and key performance indicators (KPIs) to inform Communications strategic priorities.
  • Some travel is required. 

 

QUALIFICATIONS

  • Bachelor’s degree in communications, marketing, public relations, or a related field (or equivalent work experience).
  • A minimum of 5 years of experience in managing social media.
  • Strong knowledge of social media platforms, including Facebook, Instagram, LinkedIn, X (formerly Twitter), YouTube, and TikTok, as well as experience with managing Instagram Stories and live streams.
  • Proficiency in multimedia content creation, including photography, videography, and basic editing skills for both photo and video.
  • Familiarity with social media tools, trends, and best practices, with a proactive approach to learning new features and strategies.
  • Experience using analytics and metrics to evaluate social media performance and inform future strategies (understanding of key performance indicators (KPIs)).
  • Strong organizational skills and the ability to help manage an editorial calendar while coordinating content with cross-functional teams.
  • Ability to multitask and manage multiple priorities in a fast-paced environment, with strong attention to detail.
  • Passion for storytelling and a commitment to representing the voices of survivors in the military and veteran community.

 

START DATE

Immediate

SALARY 

Commensurate with experience

BENEFITS

TAPS provides a range of benefits and three weeks of paid vacation per year. 

TO APPLY:

Please email a resume and salary requirements to employ@taps.org along with "Social Media Manager" and your name in the subject line. Include a cover letter that concisely explains how your experience could be applied to TAPS.

TAPS is an equal opportunity employer.